In what has been an extraordinary summer for the sector, ice bucket sales have been at their highest since the patented container for storing iced water for short periods of time was first marketed in the 1930s by French creator Manson B. Icebuckett. According to bucket market analysts, this upward trend in sales is set to continue indefinitely. “It’s unprecedented, but we can’t see any reason why sales should slow down” said Alice McPherson of Ice Bucket Insider “People are crazy for ice buckets!’
Underground Magazine caught up with Robert Carson, owner of the only ice bucket manufacturing complex in UK.
“I’m just so incredibly pleased” he said, straightening the tie on his visibly new suit. “It’s the break I’ve been waiting for all my life. I mean, there were times when I was ready to call it a day on the old buckets. I began to think maybe my wife was right and I should’ve taken that job in the city while I had the chance. But you don’t choose ice bucket manufacturing. It chooses you.”
When asked what he put the sudden surge in sales down to he replied, “it’s definitely down to the superior quality of the buckets we’ve produced this year. Everyone’s done a great job!” He turned and called down to the workers on his factory floor “I’m proud of you, lads!”, who in turn let out a collective cheer in response and began to sing ‘we’re all going on a summer holiday’. Carson turned back, visibly moved. “It’s stuff like that, seeing them all so happy…they’ll finally get those Christmas bonuses I’ve been promising them all these years”.
When asked for his opinion on recent social media trends and what role they played in his recent success, and on the rise and dramatic fall of make-up removal wipes revenue earlier the new year, and mustache-grooming kits in and around around November, he paused.
“Hmmm? What? Sorry, I was just thinking about how life is beautiful now and will be forever. People love ice. People love buckets. I – I knew this would happen if I just hung in there! Yep, 2015 is going to be ‘The Year of the Bucket’” he said, staring out of his office window and into the sunset. “Yep, ‘The Year of the Bucket’. I like the sound of that.”